Three new Wide releases this weekend, and our Top 10 is most certainly going to get a shakeup with a $48M projection for It Ends With Us (picked by 1 player). While I had never heard of it prior to this summer, evidently the novel is a “global phenomenon” if you are to believe the barrage of trailers. The demand is clearly there with $7M earned in Thursday previews, along with a 94% RT Audience score and ‘A-‘ CinemaScore. Our summer has finally found its successful chick-flick.
On the flip side we have the terribly-reviewed Borderlands (picked by 4 players). Working on a $110M+ budget, it’s a complete disaster with RT scores of only 10% for All Critics, 0% for Top Critics (wow!), 50% for Audience, and a ‘D+’ CinemaScore (double wow!). I seriously don’t believe I’ve ever seen a 0% Top Critics score or a ‘D+’ CinemaScore for a SMP selection. This is a new low.
Box Office Theory forecast for this weekend:
| # | 3-Day Wknd (M) | Total (M) | % Change | Theater Count | |
| 1 | Deadpool & Wolverine | 56.8 | 500.8 | -41% | 4,330 |
| 2 | It Ends With Us | 48.6 | 48.6 | – | 3,611 |
| 3 | Twisters | 15.2 | 222.9 | -33% | 3,662 |
| 4 | Borderlands | 9.8 | 9.8 | – | 3,125 |
| 5 | Despicable Me 4 | 8.8 | 330.7 | -23% | 3,006 |
| 6 | Trap | 7.1 | 29.0 | -54% | 3,181 |
| 7 | Inside Out 2 | 5.5 | 637.1 | -19% | 2,200 |
| 8 | Cuckoo | 3.8 | 3.8 | – | 1,503 |
| 9 | Harold and the Purple Crayon | 3.1 | 12.2 | -48% | 3,325 |
| 10 | Longlegs | 2.4 | 71.8 | -43% | 1,310 |
Rotten Tomatoes freshness ratings:
| All Critics Score | Top Critics Score | Audience Score | |
| It Ends With Us | 57% | 62% | 94% |
| Borderlands | 10% | 0% | 50% |
| Cuckoo | 78% | 71% | 62% |
CinemaScore ratings:
| Score | |
| It Ends With Us | A- |
| Borderlands | D+ |
| Cuckoo | C+ |
TBD ratings updates will be posted as they are published.